Choosing a Cardstock

Aug 10, 2021


Welcome to I Maintain Sites, your trusted source for all things related to website development and business and consumer services. In this comprehensive guide, we will dive into the world of cardstock and explore the various factors you should consider when choosing the perfect cardstock for your printing projects.

Understanding Cardstock

Cardstock, also known as cover stock or pasteboard, is a heavy-weight paper that is sturdier and thicker than regular printing paper. It is widely used in a variety of applications such as business cards, invitations, brochures, postcards, and more. Choosing the right cardstock is crucial as it can greatly impact the overall presentation and durability of your printed materials.

Factors to Consider


The weight of cardstock is measured in pounds (lb) or grams per square meter (gsm). The higher the weight, the thicker and more substantial the cardstock. It is important to choose a cardstock weight that aligns with your specific printing needs. Lighter weights, such as 65 lb or 100 gsm, are suitable for items like flyers or posters, while heavier weights like 100 lb or 270 gsm are ideal for business cards or invitations.


The finish of cardstock refers to its texture and appearance. Common finishes include matte, glossy, and textured finishes. Each finish offers its own unique aesthetic appeal. Matte finishes provide a non-reflective surface, making them perfect for designs with a muted or elegant look. Glossy finishes, on the other hand, provide a shiny and reflective surface, enhancing colors and images. Textured finishes, such as linen or felt, add a tactile element to your printed materials.


Cardstock is available in a wide range of colors to suit various design preferences. While white and ivory are the most commonly used colors, other options include pastel shades, vibrant hues, and even metallic or pearlescent finishes. Consider the overall theme and purpose of your printed materials when selecting the right color of cardstock.

Printer Compatibility

Before choosing a cardstock, it is crucial to ensure that it is compatible with your printer. Not all printers can handle thick or heavily textured cardstock. Consult your printer's specifications or seek advice from a printing professional to determine the maximum weight and thickness your printer can accommodate.


Price is always a factor to consider when selecting a cardstock. While higher-quality cardstock may be more expensive, it often offers better durability and a more professional finish. However, it's important to balance your budget with your specific printing needs.

Types of Cardstock

Standard Cardstock

Standard cardstock is the most commonly used type, offering a balance of weight, finish, and price. It is versatile and suitable for a wide range of applications, from promotional materials to event invitations.

Specialty Cardstock

Specialty cardstock refers to cardstocks with unique properties or characteristics. This includes metallic finishes, textured surfaces, embossed patterns, and more. Specialty cardstocks add an extra touch of elegance and sophistication to your printed materials.

Recycled Cardstock

Eco-conscious individuals or businesses may prefer recycled cardstock. This type of cardstock is made from post-consumer waste and provides a more sustainable option. Recycled cardstock can be an excellent choice for environmentally friendly projects.

Premium Cardstock

Premium cardstock offers the highest quality, durability, and aesthetic appeal. This type of cardstock is often used for high-end and luxury projects that require a superior finish. Premium cardstock is perfect for creating memorable business cards or upscale invitations.


Choosing the right cardstock is essential for achieving the desired impact and durability of your printed materials. By considering factors such as weight, finish, color, printer compatibility, and price, you can make an informed decision that best suits your specific needs. At I Maintain Sites, we are committed to providing expert advice and services to help you make the best choices for your printing projects. Contact us today for all your website development and business and consumer services needs.