CASE STUDY: WisdomTree - Squeaky Wheel Media

Aug 12, 2018
Case Studies

Introduction

Welcome to I Maintain Sites, the leading provider of premium business and consumer services in website development. In this case study, we will delve into our collaboration with WisdomTree and showcase how our expertise in high-end SEO and copywriting significantly boosted their online presence and generated outstanding results.

About WisdomTree

WisdomTree, a prominent player in the financial services industry, is a leading provider of innovative exchange-traded funds (ETFs) and investment strategies. With their commitment to delivering superior investment solutions, WisdomTree has garnered significant attention and a loyal client base.

The Challenges

WisdomTree approached us at I Maintain Sites with a specific set of challenges to address. Despite their strong brand reputation, they were struggling to achieve high visibility in search engine rankings. Their website's copy and content structure did not effectively communicate their unique value proposition, leading to missed opportunities to convert organic traffic into customers.

Our Approach

At I Maintain Sites, we understood the importance of a holistic approach to SEO and copywriting. We started by conducting extensive research into WisdomTree's industry, target audience, and competitors. This enabled us to identify the right keywords and craft a tailored strategy to optimize their website.

Keyword Research and Optimization

Our team performed comprehensive keyword research, identifying valuable long-tail and high-volume search terms relevant to WisdomTree's offerings. By strategically incorporating these keywords into the website's content, meta tags, and headings, we were able to improve their search engine rankings and visibility. This optimization ensured that WisdomTree's website appeared in relevant search results and attracted qualified organic traffic.

Compelling Copywriting

We recognized the importance of captivating and persuasive copy in conveying WisdomTree's value proposition. Leveraging our expertise in high-end copywriting, we crafted engaging, informative, and persuasive content throughout their website. This compelling copy not only resonated with their target audience but also effectively communicated their brand values, expertise, and unique investment strategies.

User Experience Enhancement

Improving the overall user experience (UX) was another crucial aspect of our strategy. Our team collaborated closely with WisdomTree to restructure their website, ensuring intuitive navigation, user-friendly interfaces, and seamless access to valuable resources. By enhancing the UX, we aimed to provide visitors with a positive and rewarding experience that would encourage longer visits, lower bounce rates, and ultimately lead to higher conversions.

Results and Achievements

Our collaboration with WisdomTree yielded exceptional results, transforming their online presence and generating tangible business outcomes:

Significant Increase in Organic Traffic

Following the SEO and copywriting enhancements, WisdomTree experienced a remarkable surge in organic traffic. Their website began ranking prominently in search engine results for relevant keywords, attracting a steady stream of highly targeted visitors who were genuinely interested in their investment solutions.

Improved Conversion Rates

The refined UX, combined with persuasive copywriting, had a profound impact on conversion rates. The optimized website effectively engaged visitors, leading to higher conversion rates and more successful lead generation for WisdomTree. This translated into better business outcomes and a significant increase in revenue.

Enhanced Brand Authority

Our SEO and copywriting strategies magnified WisdomTree's brand authority within their industry. By consistently delivering educational and insightful content, WisdomTree established themselves as a thought leader and trusted source of information. This reputation further instilled customer confidence and loyalty.

Outrank Competitors

Through our meticulous approach, WisdomTree successfully surpassed competitors in search engine rankings. Our tailored strategies enabled WisdomTree to stand out in an increasingly competitive landscape, driving more organic traffic and securing a larger market share.

Contact Us for Superior Website Solutions

If you're seeking exceptional website development services with a strong focus on high-end SEO and copywriting, look no further than I Maintain Sites. Let us help you achieve outstanding online results, just like we did for WisdomTree. Contact our expert team today and take your online presence to new heights!

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